Wal-Mart has cut the cost of the 16GB 3GS iPhone almost in half, going $97 with a two year contract with AT&T. Many people take this as a sign that Apple plans to launch a new model later this summer. Apple is starting to treat the iPhone like a video game series. There’s been a new model each year since the original came out in 2007. Each subsequent model has only included a few tweaks that don’t mess with the overall layout and function of the phone. But, I would caution Apple if I could, when you get into a routine of releasing another version of the same product yearly and all you do is make a tweak here and there, you will soon give the market burnout on your item. I brought up video games earlier, and aside from sports games, the Tomb Raider series is an appropriate analogy. After its debut, the company responsible started releasing a new game each year. The result was that players got tired of playing essentially the same game with different locations and graphics, so they stopped buying. Hopefully, Apple doesn’t get into that rut so they can continue to innovate and really wow us with spectacular new features.