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Google CEO Larry Page gave a statistic that surprised many people during last week’s quarterly earnings call. He stated that Google+ now has 90 million users, which is double what it had three months ago. But going even further, he claimed that 60 percent of those users are engaged daily, and 80 percent weekly.
After being analyzed, it was noted that these users aren’t necessarily engaging with Google+, but any Google service when signed in to their Google+ account. They could just have went to Google.com to use Google Search and have gotten included in the engaging users. Facebook currently has 800 million active users, and 50 percent of them log in each day. Google+ isn’t revealing that kind of information and has stated many times that that type of information doesn’t matter.
“If you try to create a Google account from Google’s homepage, you’ll notice that Google redesigned the page, but that’s not all. You’ll now have to create a Gmail account, a Google Profile and you’ll automatically join Google+,” the Google Operating System blog states. “Until now, creating a Google account was quite simple. You could either use an existing e-mail address or create a Gmail account. The redesigned form includes new fields: name, gender (required for Google+) and mobile phone number (not required).”
The only exception to this statement is that a Google+ account is not automatically created for users who are under 18 years of age. Otherwise, that is definitely the truth.
We understand that Google+ is a lot newer than Facebook so it isn’t quite ready to be a competitor for the popularity of social networking. However, Google’s method for expanding membership captures a large number of “users” who barely ever visit the site. Facebook accounts are only created when the person tries to do so. Google has also had a past reputation of presenting statistics about Google+ usage in a misleading way during its quarterly earnings calls.
All in all, Google+ is a great platform which seems to attract more tech-savvy professionals than not. It would be interesting to see the real statistics instead of Google’s misguided ones, but I’m afraid that will likely not happen for quite some time.



